According to RUMINT, music mogul Jay Z and the squeezalicious Beyonce may be preparing to join up with Apple, Inc. to start a new online record label of some sort. Jay Z is currently the CEO of Def Jam Records and Beyonce is, reportedly, nearing the end of her contract.
According to MediaTakeOut.com:
Jay Z will announce he’s leaving his position at Def Jam to create a new “super label” with Beyonce.
In an exclusive interview, MediaTakeOut.com spoke to a key person involved in creating the new label. And according to that insider, the new label will launch early next year. Tells our insider, “It’s a done deal. [Jay Z] already has Beyonce and [Mathew Knowles] on board … She’ll be finishing up her contract [with Sony], and I expect that she’ll sign on to the new label shortly afterwards.”
Regarding Apple’s alleged involvement, MTO had this to say:
It’s not clear yet which major label will house the new super label. But according to our insider, it’s not going to be Island Def Jam. The tipster explains, “Jay Z brought the idea to Def Jam first, but they thought he was asking for too much money.” The insider continues, “Now they’re shopping the deal around to the other majors and to Apple [the creator of iTunes] – who is very interested in doing business.”
Could this signal the beginning of the slow transition from the old guard to the new? Could this indicate a transition of power from the few who control the money, means, and machinery to the many who just want to make a living from their music while keeping their artistic integrity as unskanked as possible?
I’m not ready to put any money on it just yet. At this point, it just looks like yet another step in the further pimpification of the internet. Only time will tell.
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